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The Only Evangelism That Works: Be An Imagebearer

Book Review: Buy in by John P Kotter and Lorne Whitehead

Have you had those great ideas and when you introduced them to a group of decision makers the naysayers brought up every objection under the sun and killed the idea? Here is a great book for you to peruse.

There is no fool-proof way to make sure that you can win but there are 24 great ideas in the book that will help to prepare you to present your ideas with confidence and at the same time treat those with questions with respect and kindness. Even when someone attacks, we need to treat them with respect.

Here are some common roadblocks people tend to bring up.

What we’ve been doing has worked and been successful, why change?

What about money?

What about the unknown?

But we need more details.

There are too many questions for us to proceed.

We tried it before and it didn’t work.

It’s a good idea but it’s not the right time.

This is a good little book and if you have a presentation coming up where you are presenting a new idea to a group of people, it would definitely benefit you to read this book. The authors work from 4 suggestions for handling the arguments you will receive. They are respectful of everyone involved and should help you to move the idea along.

4 out of 5 stars.

Ronnie

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February 9, 2012 - Posted by | Uncategorized

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